Home Correction app Tinder adds exploration section to dating app

Tinder adds exploration section to dating app

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Tinder’s dating app rose to prominence relying on a user experience that focused on how users looked, with many quickly swiping left or right on a photo stream to indicate if they might be interested.

The app added features to find matches by other means, profiles that allow users to save snippets of their interests on Tinder Passport, a paid product that gives users the ability to find matches through the world. The company has also expanded to interactive dating features, such as Vibes, a 48-hour in-app event that asks users to answer a series of questions to match with other attendees.

The new Explore section includes more than 15 types of interests, such as “foodies”, “gamers” and “pet parents”. available for Tinder users in the US, UK, Australia, and New Zealand to get started.

“This is much more of a curiosity question than a strict, defined filter of ‘I just want to see people doing this or having that,’ said Kyle Miller, product manager at Tinder. “It offers more control than Tinder has today. because in our testing we found the members, they cross several of these categories. “

The new tab will also integrate the interactive dating features of Tinder, Swipe Night, and Hot Takes. Both are social dating experiences with twists and turns, such as a time constraint or an adventure storyline to choose from, that encourage users to correspond with others. Users will also be able to find verified profiles in the Explore tab, a feature released in 2020 that authenticates photos of people using artificial intelligence and real-time selfies.

The tab’s release comes at a time when dating apps, including Tinder, have seen a surge in user numbers. Tinder saw a 15.3% increase in monthly active users in the last quarter of 2020, one of six dating apps to show a gain, according to data tracker Apptopia.

The dating app also saw direct revenue growth of 26% in the second quarter of 2021, with 9.6 million payers, up 17% from the previous year. Direct revenue refers to revenue received directly from users through subscription services or one-off purchases, as opposed to returns generated by advertising. Match does not disclose active Tinder users.

The rivals also compete against each other to win the expected new users who have not yet arrived.

Users of smartphone dating apps are expected to reach 28.4 million users in 2022, up from 27.4 million this year, according to data from research firm eMarketer.

The additional section of Tinder was developed to give users more context on potential matches and to make the app more dynamic, Miller said.

“What they were asking for was not ‘I want a million sections in my profile’ but rather a context that can be captured in a fun, entertaining and unique way,” he said.

Tinder and other dating apps use techniques commonly used in social media apps, including other apps’ own “explore” tabs, which are designed to keep users engaged and keep them coming back, said Alexander Georges, co-founder and COO of Craftle. Inc., an interior design app and publisher of the Master Design Blog.

The transience of what will appear in the Explore section is a common feature of games and aims to keep people coming back to see what’s new, said Lydia Chamberlain, digital product designer at SADA Inc. and editor of the Master Design Blog. .

Tinder’s Explore section is also an offer to engage Gen Z, according to marketers.

“Gen Z is a generation that loves community, and often involves connections around mutual interests and passions,” said Erifili Gounari, founder and CEO of Z Link, a social marketing agency. “Anything that can successfully meet this constant need and a deep connection is definitely something that would spark the interest of Gen Z.”

Filtering potential dating matches across smaller, interest-based communities is a natural extension of how Gen Z is already browsing other social platforms, said Brendan Gahan, Partner and Social Director of Mekanism Inc. ., an advertising agency.

“With so much screen time, so much social activity happens naturally online, but in more intimate spaces than perhaps the older generations, who have more to do in person,” Mr. Gahan.

This story was posted from a feed with no text editing

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