Home Correction app AI-powered sports coaching app Mustard raises $3.75 million

AI-powered sports coaching app Mustard raises $3.75 million


Rocky Collis grew up playing baseball, but once he hung up his boots to become a lawyer, he found that his passion for the sport still needed to be indulged. He found some of that fulfillment watching his younger brother Luke, a quarterback, train with famed pitching mechanics guru Tom House.

These sessions gave birth to Mustard, which was founded in 2019 by the Collis brothers, House and performance coach Jason Goldsmith. Mustard is a sports training app that allows users to capture their workout on video through their mobile devices, assess their mechanics and performance, and provide coaching and feedback on how to improve.

Rocky Collis, CEO of Mustard.

Courtesy of Mustard

On Tuesday, the Los Angeles-based startup (not to be confused with the food video app of the same name) announcement that it raised $3.75 million in seed funding led by the Lake Nona Sports & Health Tech Fund. The round included investors from across the sports world like Dallas Mavericks owner Mark Cuban, NFL legend Ronnie Lott and professional golfer Justin Rose, who joined existing investors like former NFL quarterback Drew Brees and baseball legend Nolan Ryan.

The financing brings Mustard’s total capital raised to $6 million. The money will be used to grow the startup’s tech team and expand its training offerings beyond its core sport, baseball, and into soccer, golf, soccer, tennis, and basketball.

While Major League Baseball pitchers are among those who use Mustard, Collis said the app’s target audience is teenage athletes who are just learning their craft.

“If we can get this elite technology and coaching into the hands of kids when they are just under 14, we believe that’s when we can really make a difference in their lives and help them continue to play sports that they are passionate about for about longer than they otherwise would,” Collis told dot.LA.

Mustard will also offer its users mental performance training, in the form of live and recorded content led by Goldsmith and other advisors.

Unlike other sports training offers, Mustard offers most of its features at no cost. While it plans to add premium features for a subscription fee in the coming months, “the soul of the business is to help children regardless of resources, and that’s what we we’re going to keep doing,” Collis said.

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