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2021 TCS New York City Marathon app lets fans enjoy hybrid racing experience



Award-winning Tata Consultancy Services app now allows fans to follow both virtual and in-person runners

NEW YORK and Mumbai, India, 22 October 2021 / PRNewswire / – Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organizations and title sponsor of the TCS New York City Marathon and New York Road Runners (NYRR), the world’s premier community running organization, has launched the official 2021 TCS New York City Marathon app. For the first time, the new version of the app allows fans to simultaneously follow runners on the racetrack as well as those competing from virtually anywhere in the world.

At the finish line of the TCS New York City Marathon in Central Park, Haley Price, North America Sports Sponsors Manager at Tata Consultancy Services, tests the official 2021 TCS New York City Marathon app. The new TCS hybrid racing app allows fans to simultaneously follow racers on the racetrack as well as those competing from virtually anywhere in the world.

The 50e the TCS New York City Marathon race will take place on November 7 and the Virtual Marathon of October 23 to November 7.

The 2021 TCS New York City Marathon app is a true hybrid platform that allows in-person and virtual runners, as well as their supporters and spectators, to share the marathon experience. Virtual runners will appear on the marathon course map in red and in-person runners will be in blue. The elapsed time and pace will be available to all runners, each 5K of their respective races. Plus, a new Marathon City: 3D Map feature uses augmented reality (AR) technology to let everyone experience the marathon course map like never before.

Virtual runners can share their GPS location with two spectators, so they can be tracked anywhere in the world they are running the marathon. All other spectators following the virtual runners will see their location which matches the distance they have covered on the TCS New York City Marathon racetrack. For example, virtual runners between miles 16 and 18 will appear to be running on First Avenue in the app.

The location and estimated time of arrival of runners in person will be calculated based on the performance of past practice races and marathons. This enhanced tracking capability will create the most accurate opportunities for spectators to catch live runners on the course.

“As we take a look back at the iconic TCS New York City Marathon racetrack through the city’s five boroughs, we are witnessing a transformation of the racing experience like never before.” noted Surya Kant, President of North America, TCS. “Our Marathon 2021 app is packed with innovations that will help make this year’s event a truly global experience, bringing together both in-person participants and virtual runners from around the world on one platform.”

“With our title partner TCS, we are looking forward to doing the 50e race of the TCS New York City Marathon, the most technologically advanced marathon in history “, noted Christine burke, Senior Vice President, Strategic Partnerships and Running Products, NYRR. “This will be a historic year for the event in many ways, and as we enter another eight years with TCS, there’s no better way to get them to engage with our riders than through their app. most innovative marathon ever. “

The TCS New York City Marathon app offers additional enhancements to create a more immersive experience for virtual runners.

  • At many dedicated mileage markers in the virtual marathon, the app will automatically play audio files with words of encouragement from former marathoners and iconic sounds of the race in person. For example, all virtual marathon runners will start their run to the sound of a cannon, simulating an experience similar to what runners in person hear when their waves start just south of the Verrazzano-Narrows Bridge.

  • The app will also allow virtual runners to do an unlimited number of 5K “Train to Run” before their marathon to make sure they are comfortable with the app on race day. On race day, virtual runners can restart or pause an unlimited number of times but have 24 hours to complete the 26.2 mile race.

  • At the finish line, virtual runners will have access to a digital certificate and a selfie filter with an AR medal that can be shared on social media to celebrate their achievement.

Marathon City: 3D Map Details

Runners, spectators and fans can explore the TCS New York City Marathon route map in RA via Marathon City: 3D Map, including:

  • Points of interest along and around the racecourse

  • Race day start times for various groups

  • Elevation along the route

  • Interactive map showing the starting village at Staten island

This new AR experience was created by TCS in a stylized “low-poly” design similar to Marathon City: Sprint to Win and Marathon City: Spin to Win, two inclusive game experiences that mimic the TCS New 100-meter race. York City. Marathon racetrack through Central Park.

Other key features

  • Share tracking: This feature of the Runner Details page allows users to share a link that initiates an automatic download of the app with a specific runner already selected to be followed during the run.

  • Optimized spectator guides: The app’s spectator guide helps fans create a route to navigate New York City, so that they can see the runners on the course. The shareable guide provides a runner’s estimated arrival times, along with transportation instructions and recommended viewing locations along the route.

  • Incentive Cards: Allows fans to support runners by using the app to share posts on social media.

  • Live leader board and professional athlete biographies: Follow race day leaders up close in real time, and access biographies, recordings and images of professional athletes competing in the race.

To download the TCS New York City Marathon app powered by Tata Consultancy Services, go to Apple App Store or the Google Play Store.

About Tata Consulting Services

Tata Consultancy Services is an IT services, consulting and business solutions organization that has partnered for more than 50 years with many of the world’s largest companies on their transformation journeys. TCS offers an integrated portfolio of business, technology and engineering services and solutions, focused on consulting and knowledge-driven. This is ensured by its unique Location Independent Agile â„¢ delivery model, recognized as a benchmark of excellence in software development.

Part of the Tata group, india The world’s largest multinational business group, TCS has more than 528,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $ 22.2 billion during the closed financial year March 31, 2021 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS’s proactive stance on climate change and award-winning work with communities around the world has earned it a place in major sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com.

TCS media contacts:

(PRNewsfoto / Tata Consultancy Services)

(PRNewsfoto / Tata Consultancy Services)



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SOURCE Tata Consulting Services



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